Advertising on Social Media Bumps Up Against Free Speech – NYTimes.com

http://www.nytimes.com/2013/06/04/technology/advertising-on-social-media-comes-up-against-free-speech.html

As social media sites pursue advertising in a bid for new revenue, they are finding that they must simultaneously create a safe space for the advertisers they attract.

With the money, they are discovering, comes responsibility.

The episode underscored a conundrum for social media sites forged from the philosophy that free speech should thrive on the Internet: will they be able to control content created by their users, so that advertisers are not embarrassed by material beyond their control?

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