Then there is the distinction between commodity decisions and flourishing decisions. Some decisions are straightforward commodities: what route to work is likely to be fastest. Big data can help. Flourishing decisions are things like who to marry, who to befriend, what career calling to pursue and what college to choose. These decisions involve trying to find people, places and things that harmonize with your subjective self. It’s a mistake to take subjective intuition out of this decision because subjectivity is the whole point.